Palette

Speed×0.70

/api/v1/effects/aurora?palette=dusk&speed=0.70&seed=urja-hero-aurora

A product of Insights by Omkar Studio

Every picture on this page was made just now from a URL.

Urja is the visual API. Drop a URL into an <img> tag, get an SVG back. Backgrounds, characters, ornaments, charts, fonts, country flags — generated on demand, cached at the edge, no SDK to install.

For buildersCacheable URLs · zero runtime · five-minute integration.

Try itThe aurora behind this card is Urja talking. Use the controls below — change the palette, roll a new seed, copy the URL into your own page.

Read the docs →or try the playground From $29/mo · See pricing →

Where Urja fits

Four products. One studio. One visual engine.

nsights by Omkar ships four sibling sites that share one account, one design system, and one API foundation. Pick the one you actually need — the others are linked from every page.

UrjaVisual API

The visual engine. Generates SVG + CSS for every other product on the platform.

For: Builders, designers, integratorsYou are here

Insights by OmkarReading practice

Tarot, dreams, spells, astrology, library — eighteen traditions, fourteen years of session notes.

For: Practitioners, seekers, readersVisit insightsbyomkar.com →

StudioAccount + keys

For: Existing customers + developersOpen studio →

NetraPro astrology studio

Arcsecond-grade ephemeris math + chart workflows for working astrologers.

For: Professional astrologersVisit netra →

What's in the box

Eight tracks, independent SemVer

ach track ships its own changelog, its own scope, and its own public endpoints. Customers hold a single JWT that can be narrowed to whichever tracks they need.

CharacterBeta

/api/v1/character

Parametric character renderer. Lucky (the Great Dane) is the reference — engine is breed-agnostic. Lucky's design is in active development; we ship the API surface stable, the character art keeps evolving.

Scene

/api/v1/scene

Background + character composed into one SVG. Plus pricing-card and umbrella-hero atmospheres.

Effects

/api/v1/effects/*

Aurora, glow, grain, starfield, plus woven linen and marbled textures. SMIL-animated, zero-JS runtime.

Illustrate

/api/v1/illustrate

Glyphs, icons, 30 country flags, ornaments (drop-cap, folio-mark, brass divider, section break), chart wheels.

Motion

/api/v1/motion

Easing + duration tokens, nine UI primitives, ESM runtime (stagger, onScroll, ready).

Tokens

/api/v1/tokens

--ds-* semantic layer (~60 vars), atoms, palette switch (editorial / practitioner), pinnable via ?version=x.y.z.

Fonts

/api/v1/fonts

Self-hosted @font-face CSS + WOFF2 binaries — Fraunces, Inter, Cormorant Garamond. Subsetted latin + latin-ext.

CriticBeta

/api/v1/critic/*

Cross-provider taste auditor. Claude + GPT-4o evaluate generated output against authoritative reference sets.

By the numbers

What ships in v0.5

ix numbers that describe the surface area customers get on day one. Every figure ticks live as you scroll past.

Tracks

Independent SemVer per surface

Semantic tokens

--ds-* layer with palette switch

Country flags

Monoline + full-color SVG

UI icons

24×24, stroke-aware

Self-hosted fonts

Fraunces · Inter · Cormorant

Tests passing

Run on every push

Live from this deployment

Showcase, rendered right now

verything below is a real artifact built by Urja and served to your browser. Animated effects use SMIL, ornaments are deterministic SVG, scenes compose on the server.

Atmospherics

Effects, animated by SMIL — no JS required

Aurora/api/v1/effects/aurora · animated

Starfield/api/v1/effects/starfield · animated

Glow/api/v1/effects/glow · animated

Scenes & characters

Compositions you can drop into hero sections

Umbrella hero/api/v1/scene?type=umbrella-hero · drift

Lucky character — listening pose — Lucky · listening/api/v1/character/demo · in active development

Pricing · Netra max

Pricing · Lucky pro

Pricing · Critic max

Editorial ornaments

In their habitat — drop-caps + section breaks

rja (Sanskrit ऊर्जा, energy) is a generative-visual API. Every response is a cacheable SVG or CSS file — no SDK, no client runtime, no image-CDN middleman. Drop the URL in your hero, in your OG card, in your editorial layout, and it works. This drop-cap is the first letter of this paragraph; it's also a real call to /api/v1/illustrate?slug=drop-cap&letter=U.

The illustrate track ships folio-marks for chapter numbers, brass dividers for section heads, and section breaks for between-paragraph rests.

They're typographic furniture, not clip art — the ornament above isn't decoration on this page, it's the actual break between two paragraphs of body text. The same call works on your blog, your spec, your whitepaper.

And the rest of the kit

Texture primitives

Paper, linen, marbled — drop them on any surface

Linen weave

Marbled

Halftone

Visualisations

Tiny charts, deterministic, cacheable

Country flags

Thirty regions, monoline + full

Integration

Typed URLs, zero runtime

he urja-client package gives you build*Url helpers and a React <VisualThemeProvider>. Every URL is a cacheable GET — no SDK, no polling, no client state.

import { VisualThemeProvider, buildSceneUrl } from "urja-client";

// 1 — one-line theme setup: tokens + fonts + motion
<VisualThemeProvider
  tokensVersion="1.5.0"
  palette="editorial"
>
  <App />
</VisualThemeProvider>

// 2 — drop any response straight into an <img>
<img
  src={buildSceneUrl({
    pose: "listening",
    background: "aurora",
  })}
  width={1200}
  height={600}
  alt="Lucky on an aurora backdrop"
/>

Real output of buildSceneUrl(…)

Or skip the client entirely and write the URL by hand — every endpoint is a plain GET. See the integration guide.

Playground

Paste a URL. See the SVG.

o SDK, no key. Every public endpoint on this deployment is one fetch away. Pick a preset or write your own — the response renders inline with bytes-on-the-wire and cache headers.

Presets

Built with Urja

The ecosystem already runs on it

very Insights by Omkar property loads its tokens, fonts, motion runtime, and ornaments from the same /api/v1 endpoints customers will. Three live consumers below.